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UX Principle

VTS’s UX Principles are a defined set of the most important attributes of our product’s user experience. They are the definition of what we consider to be a great user experience for our specific users in CRE.

Overview

There are 5 principles at VTS. This page gives an overview of what they are and how designers should interpret them.

1. Clear

2. Efficient

3. Smart

4. Connected

5. Polished

1. Clear

Remove ambiguity and enable all users to see, understand, and act confidently.

CRE is a complex industry. We work to ensure that our users are never confused by meeting them where they are in language and workflow.

Examples

  • Prioritize accessibility to support all users.
  • Use consistent language that matches users' mental models.
  • Address ambiguity and potential questions with tooltips or links to details.
  • Be concise to give focus to the most important information.
  • Write error messages that identify how to fix the issue.

Ways to measure

2. Efficient

Streamline workflows and anticipate next steps to help users work faster.

Users should find working in VTS productive, methodical, and performant. They value the ability to do their jobs quickly and smoothly.

Examples

  • Identify and prioritize common workflows by observing user behavior.
  • Pre-fill fields with sensible defaults and allow users to edit from there.
  • Suggest actions based on user inputs.
  • Hide infrequently-used functionality to decrease cognitive load.
  • Avoid errors and allow for quick recovery when they occur.

Ways to measure

3. Smart

Surface relevant, trustworthy insights that allow users to do their jobs better.

Our insights should enable users to do their jobs more easily and effectively. We encourage data entry through trustworthy and actionable insights and reports.

Examples

  • Show how analytics and insights were derived and calculated so that users can share them with confidence.
  • Encourage users to enter information for their own benefit by demonstrating how this will help them.
  • Pair data-driven insights with actions, suggestions, and additional drill-down information.

Ways to measure

4. Connected

Enable users to work seamlessly across our products via consistent design and data.

Our products should feel like they are part of the same ecosystem. Users should find it easy to work between products and should see data displayed in all relevant places, and not just in one siloed view.

Examples

  • Display information everywhere it is relevant to users, and not just in a single place.
  • Find opportunities to link related views and information so that users don’t need to hunt for what they need.
  • Use design system components and follow documented usage guidance to create familiarity and consistency.
  • Streamline data lineage (collection, mapping, and storage).

Ways to measure

5. Polished

Meet user expectations of best-in-class SaaS products in CRE and beyond.

The experiences we ship should feel thoughtful, crafted, and innovative. We should not sacrifice quality for quantity and strive to cultivate user trust and satisfaction.

Examples

  • Use familiar and best-practice flows and patterns to make our products easy to learn and onboard onto.
  • Ship experiences in vertical slices, and make room for design and interaction polish.
  • Continuously evolve our patterns and components in response to user expectations and workflows.

Ways to measure